CABARGA, LESLIE
By the early 1920s, a streamlined approach to illustration had replaced the more sentimental and formal conventions of the late Victorians. Often full of zest and humor, and exhibiting the highly stylized influences of Art Deco, this innovative artwork revolutionized the world of advertising, as documented in this rich treasury of copyright-free spot illustrations. Compiled by graphic artist Leslie Cabarga from publications of the 1920s and '30s, more than 1,500 advertising cuts dramatize a wide variety of enterprises: businesses, communications, education, industry, construction, transportation, legal and health-care services, sports, travel, entertainment, and other areas all conveniently arranged by category for ease of use.u003cbru003e Hundreds of engaging scenes depict doctors and nurses with patients, mail personnel delivering letters, biplanes, spaceships, parachutists, pilots and their planes, speeding locomotives, streetcars, conductors and passengers, swimmers, golfers, anglers, bank tellers, paperboys and town criers shouting their announcements, and much, much more.u003cbru003e Graphic designers and commercial artists will find this comprehensive collection an inexpensive and invaluable sourcebook of eye-catching ways to highlight advertising messages and communications.
